Primark

When the fashion force that is Primark, landed in Birmingham city centre, I was part of a team invited to help introduce it to the city’s retail landscape.

Working as an extension of Primark’s internal store launch team, the project role included managing stakeholders and safety teams, event management, coordinating regional and national media interviews for Primark’s CEO and coordinating creation of the event invitation creative which was distributed to all invitees. 

*All work undertaken whilst at Gung Ho Communications